The term watermarking or “digital watermark” refers to the inclusion of information within a multimedia file, which can subsequently be detected or extracted to draw information on its origin and source. In other words, the watermark refers to a set of techniques that are intended to hide information in videos, images, audio files, etc. Thanks […]
The problem of abandoned shopping cart is one of the most significant problems for the management of an online store. Recent research conducted in the E-Commerce sector has shown that as many as three shopping carts out of four are abandoned. On average, over 70% of potential customers leave the shopping cart. For this reason, […]
One of the main issues in managing an E-Commerce is how to solve the problem of the shopping cart abandonment. As many as 70% of shopping carts are abandoned by users: this means that as many as 7 out of 10 potential customers do not complete purchases. As a result, the failure to complete the purchase […]