One of the main issues in managing an E-Commerce is how to solve the problem of the shopping cart abandonment. As many as 70% of shopping carts are abandoned by users: this means that as many as 7 out of 10 potential customers do not complete purchases. As a result, the failure to complete the purchase […]
What are the real reasons for an abandoned cart in an E-Commerce? Statistics published by the Baymard Institute show that the shopping cart abandonment rate is 75.00%. This is a really high percentage that leads us to reflect on what are the real reasons that lead customers not to conclude the order on the E-Store. […]
Voice assistants are digital assistants who use voice recognition and natural language processing to provide benefits to users through mobile phones. Voice assistants are getting more popularity at the present time. Think about “Alexa”, “Hey Siri”, “OK Google” are you familiar with these? Well, there are plenty of people who are interacting with them on […]