One of the main issues in managing an E-Commerce is how to solve the problem of the shopping cart abandonment. As many as 70% of shopping carts are abandoned by users: this means that as many as 7 out of 10 potential customers do not complete purchases. As a result, the failure to complete the purchase […]
Author Archives: NsBlog
What are the real reasons for an abandoned cart in an E-Commerce? Statistics published by the Baymard Institute show that the shopping cart abandonment rate is 75.00%. This is a really high percentage that leads us to reflect on what are the real reasons that lead customers not to conclude the order on the E-Store. […]